This blog is updated in 2021.
Barbie may be celebrating her 60th birthday, but she looks as fresh-faced today as she did when she first emerged from her box in the spring of 1959. In celebration of Barbie’s new sexagenarian status, Mattel—the toy company that has sold more than a billion Barbie dolls—is releasing a range of limited-edition Barbies, including Rosa Parks, Sally Ride, and David Bowie dolls. Now, according to USA Today, the company is getting into the autumnal spirit with its latest collectible: a Día de los Muertos, or Day of the Dead, Barbie.
Retailing for $75, the doll will be sold on Amazon and at Target and Walmart stores. The doll “honors the traditions, symbols, and rituals often seen throughout this time,” Mattel told CNN. Día de los Muertos is celebrated primarily in Mexico from October 31 to November 2 and is a day to pay tribute to those who have passed on—who supposedly return for a brief visit of their own.
Barbie has always been known for her excellent fashion sense, and she’s dressed for this occasion wearing a black, ruffled dress embroidered with monarch butterflies, as well as yellow and red marigolds. The Día de los Muertos Barbie’s face is painted as a traditional Day of the Dead skull mask and she’s decked out with a headpiece featuring marigolds and more monarchs.
The butterflies are symbolic: Every winter in Mexico, billions of monarch butterflies descend into the mountains and forests in Mexico. Because they arrive at the beginning of Day of the Dead, some people believe that the insects are carrying the spirits of the dearly departed with them.