You might wonder how to start a blog or podcast. Blogging is a relatively easy process and it has been around for twenty years. Podcasting is a growing form of communication and claims that there are more than 525,000 active podcasts. Creating evergreen content is crucial to success, but how to choose a topic? Read on to learn more about this popular form of content and how to get started. There is no better time than the present to start a blog or podcast!
Choosing Between Blogging and Podcasting
Choosing between blogging and podcasting is a tricky question. Both have their advantages and disadvantages. However, some companies may find it more beneficial to offer both. The cross-pollination of both marketing efforts can lead to new audiences. The right choice is ultimately dependent on the time and resources you have available. This article explores the differences between the two. Choosing between blogging and podcasting depends on your target audience and team.
While there are many benefits to both channels, there are several important differences between the two. While blogging has been a part of the online marketing landscape for over 30 years, podcasts are just 16 years old, and boast just over 2 million listeners. A podcast can increase the amount of exposure your business receives by several times more than a blog. Therefore, you need to consider the following factors when choosing between podcasting and blogging.
The most significant difference between blogging and podcasting is time commitment. A blog requires a more significant budget and you should aim to run it on a shoestring budget for the first few years. Unlike a podcast, a blog can require a larger budget, and you’ll need to hire writers, researchers, and other influencers to produce content. Once you’ve established your blog, you may need to hire an editor.
Depending on your audience, podcasts are an excellent option for gaining credibility and sales. However, they are also more challenging to set up than blogs. There are many technical issues you’ll need to deal with on your website, and it’s also difficult to avoid a mistake that may get you penalized by Google. Furthermore, the landscape of the blogging industry is constantly evolving because of Google’s changing algorithms. The advantages of podcasting far outweigh the disadvantages.
While podcasting is not as effective as blogging, it can be a valuable way to reach your target audience. Podcasts allow you to give your audience an intimate glimpse into your company. You can discuss innovative business strategies and reveal high-profile clients. People are tired of faceless companies and prefer to buy into people rather than a brand. Podcasts help form this kind of emotional and intellectual intimacy with your audience. This, in turn, builds a sense of trust between you and your audience.
Benefits of Each
Blogging and podcasting are two effective forms of marketing for small businesses. Unlike social media, where businesses are limited to rented space and their own agenda, a blog is a personal outlet that can serve your brand while simultaneously generating new traffic. The content you create can also be cross-promoted through other platforms to reach a wider audience. But what should you consider before getting started? What are the pros and cons?
A blog is easier to share than a podcast. A blog post, unlike a podcast, is comprised of text, which search engines find more easily. It will appear more prominently in the search results if it has text, and the more often you update it, the more likely it will be read and heard by others. And podcast audio is now indexed by Google. Those are the two most common methods for marketing a podcast, and both can lead to a broader audience.
Another benefit of podcasting is the ability to tap into a niche audience. By using it, you can discuss your business’ values, and brand values in a unique way. Podcasting is also relatively new, with only 2 million episodes on the platform as of April 2021. That means your podcast will stand out in a smaller pool of competitors. And your audience will be more likely to share it with their friends, which means more potential customers.
You can develop your writing and speaking skills through blogging. Blogging helps you develop your language skills, especially if you’re blogging in a language that’s not your mother tongue. You’ll learn new words and phrases and even learn more about tech-related systems and methods. This can be a great way to meet people and build genuine relationships. The benefits of blogging are numerous. And the list goes on.
One of the biggest advantages of podcasting is that it provides a platform for businesses to talk about subjects that interest their target audience. This means it can help businesses attract quality traffic. In addition to this, podcasting allows individuals to share their expertise and information with other people. Moreover, if done right, podcasts can even be used as a marketing tool. And podcasting has also gained a serious reputation in the digital space, and many businesses are already starting their own podcasts.
Creating Evergreen Content
Evergreen content is an excellent way to build trust in your brand and increase email sign-ups. Your evergreen content should offer readers an exceptional reading experience, which can help boost your conversion rates. One factor that determines conversions is bounce rate, which refers to how quickly a visitor leaves your website after their first visit. Poor design and formatting can ruin your results. Longer reader engagement leads to higher conversion rates and qualified leads.
Evergreen content can be anything from a guide to starting a blog to a how-to tutorial on building a dog house. Evergreen content should tackle a topic that doesn’t change and provide useful information for a wide audience. Evergreen content can be longer than a blog post, so make sure that your target audience will be able to apply the information to their everyday lives.
When creating an evergreen piece of content, keep in mind that your audience may be searching for information one year from now, but they won’t remember that you wrote it last year. By keeping your content up to date and relevant to the industry, you will be able to increase your blog’s subscription base, boost your search engine rankings, and build a loyal following. Just make sure to add an eye-catching call-to-action (CTA) to your evergreen content.
Evergreen content is the exact opposite of timely content, which is short-lived and topical. Timely content is always hot, but it loses its value when the news or event is over. Evergreen content, on the other hand, stands the test of time. This means that you can continue to use your evergreen content indefinitely. It is a great strategy to build a loyal audience and continue to build your business.
Evergreen content is timeless and is relevant even years after it’s published. It doesn’t fade or lose its value because readers continue to search for it. The result is consistently high search traffic. Evergreen content will never go out of style and provide the reader with value for years to come. In addition to SEO benefits, evergreen content is also great for your podcast or blog. It’s also important for your content marketing strategy.
Choosing a Topic
Choosing a topic is crucial, whether you’re starting a blog or a podcast. Although you don’t need to be an expert in your field to create a successful podcast or blog, it’s best to start with a niche that you’re passionate about. Unlike blogging, where there are thousands of other topics to choose from, podcasting has less competition, so you should focus on creating high-quality content.
The hardest part of starting a blog or podcast is deciding on a topic. Picking the wrong topic could send you down the wrong path. Make a list of the topics that interest you the most. If you don’t have any ideas, write down a list of your hobbies, interests, education, skills, and experiences. Choose one or two topics that relate to these areas. After writing down a few topics, choose the one that’s closest to you.
Once you’ve made a list of topics, try putting them into the Google Keyword Planner. This will help you determine which keywords generate the most traffic for that niche. If you can find a niche with a lot of potential clients, you’ll have a better chance of success with your podcast. If you’re passionate about a particular subject, you’ll likely have a loyal audience who will return regularly.
There are three categories of people who start podcasts or blogs. The first two are likely to be marketers marketing to an audience. Choosing a topic for a podcast is much more challenging than creating a blog, because you’ll be committing to the long haul. If you don’t have any interest in the topic, you’ll struggle to maintain momentum, and your podcast will be abandoned by the time you’ve produced the first few episodes.