Hello, you crazy cats and kittens! In just the first ten days alone 34 million people across the globe enjoyed watching Joe Exotic’s and Carole Baskin’s explosive feud, which means it is no surprise that the show has made its way into the fashion industry.
Despite the rather interesting taste of those featured on the hit Netflix docu-series Tiger King, it seems that brands and their customers are fans of the show. A bored quarantine scroll through ASOS will reveal the sudden addition of animal print items suddenly pushed to the top of the page. If you wanted to replicate Carol Baskin’s animal print filled wardrobe you certainly are in luck.
The show has gained a lot of press and social media attention including the fashion from the show, some even admiring the cowboy/zookeeper look that Joe Exotic sports with one Twitter user saying “In all honesty, I think Joe Exotic’s look is kind of chic. And I think Tiger King is going to somehow worm its way into fashion.”
TikTokers are joining in by changing the lyrics to Savage by Megan Thee Stallion (a song made famous by TikTok users creating a dance routine to the song) to fit the plot of the show, creating a separate dance routine and dressing up like Joe Exotic himself for extra emphasis.
Rosie (23) is a fashion and lifestyle blogger who is a victim of falling into the Tiger King trap. “I watched the show a few weeks ago when the whole of Twitter was talking about it and I binged watched the whole series in a day. The first thing people mention is either Joe’s mullet or Carole’s wardrobe full of animal print. I had to go onto ASOS and have a look at what they had for me to buy and they had a lot. I bought a few things and I embarrassingly wrote a whole a blog post about the pieces that I bought.”
Brands are certainly going to see a rise in the number of animal print garments bought due to quarantine boredom as more and more people are scrolling through their favourite retailers’ websites to simply pass the time. The Net Web reported about the increase in traffic which Amazon has received since the coronavirus outbreak: “The increased demand is supported by Google Trends data, which shows the company is enjoying a bump in traffic unusual for this time of the year. Amazon traffic traditionally peaks at the end of November as users start preparing for the Christmas season. Now, a new peak is forming in March due to the coronavirus outbreak.”
As mentioned with ASOS as the example fashion brands are trying to also cash in on the Tiger King craze while the majority of the population are in lockdown and staying at home.
Even the clothes re-selling app Depop is riding the Tiger King wave, browsing through some top items proved this when the majority of the top trending items were animal print. Rosie Fortune says: “I got a notification on my phone last night that told me that animal print is one of the most trending things on Depop right now, which was bizarre. I knew that I obviously bought into the whole hype of Tiger King along with the fashion, but I didn’t realise other people were too. The whole of the trending page is tiger or leopard print. The world is obsessed.”
All in all, it appears that Tiger King mania has certainly hit the world hard and if you have an urge to dress up as any of the people from the show you are not alone, being the main inspiration for thousands of memes is proof of a successful show in modern society. Here’s to hoping we see a lot of tiger inspired costumes for Halloween later in the year, for now, stay safe and get shopping for those prints!